Amazon, Book Clubs, BooksGoSocial, Born to Be, Christian Fiction, Epic Fantasy, Fairies, Goodreads, Indie-Authors, Kindle Books, Oracle's Quest, Promotion Values, the value of promoting your book

5 Days to a #1 BestSeller

I thought I might share how I recently got to be a Amazon UK BestSeller. Below is a graph showing the dates, who I used to promote, how much I was charged and how many sales I received. Hopefully, from the below you will be able to ascertain whether running consecutive promotions is something you might consider.

Promoter Cost UK     USA CA AUS Total
Weds 11th Book Raid $2.16 2 4     6
Thurs 12th Reading Deals $29.00          
& Books Go Social $39.50 1 7   1 9
Fri 13th Fussy Librarian $24.00          
& Book Cave $25.00 1 34   1 36
Sat 14th BookBub (not on in USA) $188.00 78 6 18 21 123
Sun 15th Books Go Social $39.50 7 4 3 2 16
All 5 days Amazon Ads $25.00   2     2
Total promotion cost $370.00 89 57 21 25
Total Sales 192

I reduced the price of ‘Idi & the Oracle’s Quest’ from $2.99 to $0.99 on Tues 10th Sep. On the 10th I received 3 sales and this can confidentally be accounted for by friends on FB sharing my post and also tweeting. Throughout the entire 6 days I tweeted numberous times and it is hard to know if any sales came from these tweets. I use Bitly to monitor link clicks on Twitter and in total I had 122 clicks, whether a few of these resulted in sales is hard to determine. I also can’t be 100% sure if the sales on the lines match the promoter as there would of course been a merging of promotions at certain times. This time round what was dissappointing for me where the two Amazon Ads I ran, normally these bring a much higher amount of sales.

Although I didn’t break-even during this promotion, let alone make a profit, that wasn’t the object of the exercise. The point of this campaign was exposure, to which end I am very confident to having received a measure of success.

The biggest success, of course, comes from the BookBub sales in the UK which took me to #1 and awarded me the Best Seller badge, which I can assure you I was over the moon about and opened the champagne to celebrate!

With a book only earning $0.34 per sale you can see I only received back a 5th of output. However, besides the books sales I received 6 audio sales, at a far better rate of return, and had many downloads with KDP Select, some days hitting over 3500 pages read, which in turn generates a fair income.

The last thing that upped my return were sales on my other books in the series, both book 2 and 3 sold 8 copies each at full price of $2.99.

Do I think the promotion was successful, and would I do it again – yes and in a heartbeat. It’s only been a couple of days since the promotion stopped and I’ve already had a review, just can’t beat that.

Amazon, Book Clubs, Fairies, Goodreads, Indie-Authors, Kindle Books, Reviews

Book Review – In For A Spell by Sharon Clare

Magical, enchanting, romantic, heartwarming… just a few words to describe this lovely book. Ever since I was little I have loved fairy tales. The magic, the mystery, the happy-ever-after. In For A Spell is definitely an adult (quite adult in one particular section!) fairy tale – and I loved it!

Finn, the interfering Elf, reminded me so much of Rumpelstiltskin it just made me smile every time he turned up on a page. This book is, however, much more than a fairy tale. For a start it’s a time-travelling romance, and a really good one at that. Maisie Armstrong is a wonderful character. I loved reading about the virtues that we nowadays would consider ‘old-fashioned.’ And who wouldn’t want to travel back in time to a place where honour was held in high regard? Especially if there was a tall, handsome, complicated laird Thane McKendrick waiting to sweeep you off your feet? This story is told really well, it flows smoothly and held my attention on every page. The theme takes you on a debate as to what really defines love and it’s importance in society in general, rather than just in your own life. Quite thought provoking. If you’re an adult, who like me, still loves a bit of magic, then this is a book you should read.

Sharon Clare has written other books and I really look forward to reading them. She is also an artist and offers book cover designs for authors. Sharon’s web page

Amazon, Book Clubs, Christian Fiction, Goodreads, Indie-Authors, Inspirational Story, Kindle Books

Faith in Abertillery ~ The Blurb

Not only do I hate writing blurbs, but I’m awful at it. I don’t think I’d even want to buy a book after reading a blurb I’d written.

So what do you do when you can’t stand doing something? Well you get someone else to do it for you of course! And that’s exactly what I did for Faith in Abertillery. I can’t afford to get all my books done professionally, in fact out of six releases I’ve only paid for 3 blurbs. Time will tell whether it’s is beneficial and actually does help sales.

The below blurb was created for me by Best Page Forward

Hoping to launch the book in the beginning of August 2019, watch this space for updates.

Amazon, Book Clubs, BooksGoSocial, Christian Fiction, Christian Fiction, Goodreads, Indie-Authors, Inspirational Story, Kindle Books, Manchester, Mombasa, Promotion Values, Reviews, World War 2

Sale alert – Grace in Mombasa

Hi everyone From today until 21st May ’19, Grace in Mombasa ebook is discounted from $4.99 to $0.99! Why not watch the 2 min video clip below to see if this is a book you might be interested in?

Amazon, Book Clubs, Indie-Authors, Kindle Books, Promotion Values, the value of promoting your book

Amazon Advertising – How to set one up

Do they really work?

Well for me they do.  If you are thinking of following the steps below to set up an ad I would suggest you do something first.  Go to Amazon, put in books and then write your category in the search bar.  This will bring up 400 pages of books in your category.  Search for your book, if you find it then congrats you’re already doing something right.  Didn’t find it?  Good, now when you run the advert you will see how fab it is!  Before I ran my advert for my book Grace in Mombasa I went through the 400 pages and didn’t find it.  After I put my advert on the book has always appeared within the first 5 pages as a sponsored ad.

advertising 2

Don’t be put off by technical jargon.  Just follow the steps below and if you have any difficulty please don’t hesitate to ask me a question below.  Good luck!

Before you run the ad you need to do something very important.  Go to Amazon.com select kindle books, then type your genre in.  Look at the first five pages that come up.  Make a note of the books that have lots of reviews and I mean way over 100 reviews, the more the better.  Write down the author names and the book titles.  Keep the list next to you when you start your ad.

  1. Go to your kdp Amazon Direct Publishing book page
  2. Click on promote & advertise to the right of your book
  3. This brings up a new page, click on ‘create an ad campaign’ (you’ll probably be asked to sign in again)
  4. Choose your campaign type is your next option. Select Sponsored Products
  5. Give the campaign a name.  It can’t include any signs such as an exclamation mark, do not include numbers.  The name should be all letters, no spelling mistakes. Don’t leave two spaces after a word.  Make it as tight and clean as possible.  Such a fuss just for your campaign name but trust me my campaigns got rejected over and over just because I couldn’t get the name right.  I now keep mine simple so something like… book title and campaign one. eg Grace in Mombasa campaign one.
  6. Dates: leave this as it is, it will start as soon as it is authorized and you don’t want to put a close date in, if it is successful you want to run it for ever, and if it isn’t after a month or so you can go in and cancel it.
  7. Put in a daily budget.  Don’t be frightened to put in here more than you would like to spend, for two reasons, 1) I’ve never yet spent my daily allowance and 2) you will hopefully be making this money back!  It really is up to you how you wish to proceed, if you are a bit hesitant then just put in $15 per day.  I have set all my campaigns (yes all because I am adding a campaign once a week now) at $25 per day, I have never, ever spent this amount of money.
  8. Underneath Daily Budget is Targeting.  Select Manual targeting.
  9. Next is Ad Format.  Select Custom text ad.
  10. Products, if you only have one book this will appear here, if you have more than one book make sure the book displayed on the right hand side is the book you want to advertise.
  11. Next is Targeting.  Select keyword targeting.
  12. The next box is keywords and bids.  It will automatically default to $0.75 – change this to $0.45. Then tick the little tiny box under it that says bid+ (this means for you to win the bid Amazon might have to increase your bid slightly, I suggest you tick this.)
  13. You can now see ‘Suggested’ ‘Enter Keywords’ & ‘Upload file’ depending on confident you are you could upload a file.  I always choose ‘Enter Keywords’.
  14. Click in the box that is now saying, enter keywords separate by a new line.  Now type your list you wrote down earlier of authors and book titles that are in your genre.  Put one name or book title in, press enter and start the next one on a new line.
  15. The next section is ‘Creative’ here you must put in your catch line to attract people to come and have a look at your book.  Must be interesting and catchy.  Your ad is now displayed below and you can check the catch phrase really is eye-catching.  Remember we can go through all the logical steps of setting up an advert but if you don’t write something interesting here people are not going to want to look any further.
  16. Press launch Campaign.

hurray 2

Hurray you did it!  Good for you, so pleased you have taken a step of faith and launched yourself into the world of advertising.

It takes a while for Amazon to authorize your ad, then it takes at least 24 hours after its been authorized before your book starts having ‘impressions’ on Amazon.  An impression is when your book is presented on a page in front of a prospective buyer.  Reading your results and changing your ads is a whole new lesson, so maybe if anyone wants that lesson please let me know and I will do a new post in a few weeks time.

Lastly, give it a day or so and then repeat the first instruction… go to Amazon.com, select kindle books, put in your genre… now where is your book?